Session Prep
Marketing advice is only as good as the specificity of the questions you ask. These help you move from generic recommendations ('post more content', 'run ads') to a diagnosis of your actual funnel, channels, and customer — and leave with a prioritized plan. This guide covers three areas: diagnosing what's working and what isn't in your current marketing, evaluating channel strategy and opportunity, and planning execution and measurement. Before your session, pull together your current metrics: website traffic, conversion rates, CAC if you know it, and which channels you're investing in. Come ready to describe your target customer and what makes you different from competitors. The more clearly you can articulate who you're selling to and what's not working, the faster a good marketing consultant can get to the recommendations that actually matter.
1.Looking at what I've shared, where is the biggest leak in my funnel right now?
Pinpoints the highest-leverage fix before you invest more in any channel.
2.Is my messaging clearly differentiated, or does it sound like everyone else in my space?
Positioning is often the root cause of poor conversion — this surfaces it directly.
3.Which of my current channels would you cut, and which would you double down on?
Most companies are spread too thin. Asking for cuts reveals more than asking for additions.
4.Am I targeting the right customer, or am I marketing to too broad an audience?
ICP (ideal customer profile) misalignment is common and expensive to fix if caught late.
5.What marketing channel would you start with if you were building my growth engine from scratch?
Gets a first-principles recommendation rather than incremental suggestions on top of what you're already doing.
6.What's a realistic CAC target for my business, and how does mine compare?
Benchmarks your unit economics against real expectations — not theoretical ones.
7.What content or SEO opportunities am I missing that my competitors are capturing?
Often surfaces quick wins that are invisible from inside the business.
8.What's the one experiment you'd run in the next 30 days, and what would success look like?
Short-time-horizon thinking separates advisors who understand iteration from those who only plan.
9.What metrics should I be obsessing over that I'm probably ignoring?
Most marketing dashboards track the wrong things. This reorients your measurement framework.
10.When should I expect to see real results from the changes you're recommending?
Sets honest expectations by channel — SEO takes months; paid ads show results in days.