Comparison
Quick answer
Trademark attorneys protect brand identifiers — names, logos, slogans, and trade dress — through registration with the USPTO and enforcement against infringement. Copyright attorneys protect original creative works — books, music, software, art, and film — and handle licensing, infringement litigation, and DMCA matters. Both are IP attorneys, but the legal frameworks and practical applications differ significantly.
Businesses typically need both trademark and copyright protection: trademark protects the brand identity; copyright protects the creative output (website copy, marketing materials, software). An intellectual property firm with both specialties can manage both. For startups, trademark registration is usually the first priority — securing your brand name and logo before a competitor or bad actor does.
Hourly rate
$150–$500/hr
Wide range reflects specialization — IP and corporate law command higher rates than general advisory
Per session
$200–$750
Typical for a 60–90 minute contract review, legal strategy, or compliance consultation
Project rate
$500–$5,000+
Flat-fee engagements for entity formation, contract drafting, or trademark filings